After all, what is the role of an Affiliate? It's to gain sales by endorsing a product. Why should someone buy a product you're endorsing as an Affiliate? Who are you? Why should I listen to you? I don't know you. Your endorsement is next to meaningless, sorry. If you want my business, you must first convince me that you're worth listening to in the first place. But gain my respect and trust, and the opportunities are endless.
The key to Affiliate success is to at first focus your efforts *away* from your products and *towards* marketing vehicles that give you the opportunity to win trust. In other words, the first essential step to Affiliate success is to SELL YOURSELF.
For example:
- Write a 3-10 part Free Report brimming with insightful and useful information and I'll start paying attention to you.
- Publish a newsletter with more of the same. And let me get a sense of who you are as a person. I like what I see. Now I'll think more seriously about your endorsements.
- Write a Free E-book that's going to help me. It can be in your own words or a compilation of the work of others. Help me and you'll gain my respect ... and my ear.
- Submit articles to ezines. The more I see your name, the more credibility I'll associate with you. I'll sign-up for your newsletter to learn what else you have to say.
- Show me that you've used the products you're suggesting. How, exactly did you benefit? What were the results? Is there any downside at all? (You see? Now you've got me paying attention and asking for more information).
Get the idea? Affiliate sales are all about building relationships, not promoting products. You can promote until you're green in the face, but if you haven't developed a personal relationship with your prospects, and earned their respect and trust, it's unlikely you'll ever get more than a handful of sales. And remember this, Affiliate success does not come overnight. Like anything worthwhile, it takes effort and commitment. The good news is that once you establish who you are and win the respect of your leads, it does indeed become easier. After successfully crossing the trust and credibility threshold, it's not difficult to transfer this influence to additional top-notch products and opportunities.
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